MOMATH CASE STUDY

Non Profit Client: National Museum of Mathematics, New York City

The Charge: 

Create a broadcast quality thirty-second Public Service Announcement (PSA) targeting families to increase awareness and museum attendance. This project was made possible by 28 actors and an all-volunteer production team composed of Film and TV professionals working along with trainee volunteers in various video production positions who gained valuable work experience.

Process:

Developmental meetings with the client leadership to determine demographic targets, schedules, talent casting and distribution requirements. Creative development included: treatment, storyboards, casting, production and post production.

Upon completion successful in securing free TV ad placement on several on-air and cable broadcast channels.